A LinkedIn group is different from your company page. Your company page should attract new employees, give updates on your agency, and provide relevant information about your agency. This acts like a website. Only you can publish articles, blog posts, and other information about your agency. Original content is deemed "best" but anything "shareable" is fair game.

A LinkedIn group functions more like other social media platforms. It helps you create and develop discussions about insurance or even the agency itself. Groups are meant to be discussion platforms and should provide links to other content or discussion topics regularly to create conversation. 

Step 1: Go to and log in to your personal LinkedIn. Your LinkedIn group will have to be connected to your personal account.

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Step 2: Hover over the "interests" section and click "groups."

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Step 3: Click "My Groups" in the upper left-hand corner.


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Step 4: Click "Create group" on the left-hand side.

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Step 5: Fill out the form. Though the "star" parts are the only sections required, try to fill out every piece requested.

Congratulations, you now have a LinkedIn group!